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BG 4C.jpgNORTH AMERICAN

COMICS MARKET ESTIMATES FOR

NOVEMBER 1997  

Initial reports provided by Diamond Comic Distributors

Calculations by John Jackson Miller

NOVEMBER 1997 Comic Book Preorders from Diamond Comic Distributors
Comic-book Title Issue Price Publisher Est. preorders
1 Fantastic Four 1 $2.99 Marvel 209,800
2 Captain America 1 $2.99 Marvel 197,900
3 Uncanny X-Men 351 $1.99 Marvel 159,800
4 Spawn 68 $1.95 Image 156,500
5 X-Men 71 $1.99 Marvel 155,400
6 Wolverine 120 $1.99 Marvel 125,200
7 JLA 14 $1.95 DC 111,400
8 Witchblade 19 $2.50 Image 106,800
9 Darkness 10 $2.50 Image 104,600
10 Curse of Spawn 15 $1.95 Image 101,200
11 JLA Year One 1 $2.95 DC 98,100
12 Generation X 34 $1.99 Marvel 94,500
13 JLA: Paradise Lost 1 $1.95 DC 91,500
14 Cable 50 $2.99 Marvel 87,100
15 Wolverine 97 $2.99 Marvel 86,600
16 Wolverine: Days of Future Past 2 $2.50 Marvel 86,300
17 X-Man 34 $1.99 Marvel 83,900
18 X-Force 73 $1.99 Marvel 82,400
19 X-Factor 141 $1.99 Marvel 82,400
20 Incredible Hulk 460 $1.99 Marvel 77,000
21 Ascension 3 $2.50 Image 75,000
22 Divine Right 3 $2.50 Image 72,600
23 Uncle Sam 1 $4.95 DC 70,400
24 Amazing Spider-Man 430 $1.99 Marvel 69,300
25 Excalibur 116 $1.99 Marvel 63,300
26 Kiss: The Psycho Circus 5 $1.95 Image 61,200
27 Spider-Man 87 $1.99 Marvel 60,500
28 Superman: The Man of Steel 75 $1.95 DC 60,300
29 Wildcore 1 $2.50 Image 60,000
30 Spectacular Spider-Man 253 $1.99 Marvel 59,100
31 Alpha Flight 6 $1.99 Marvel 58,400
32 Superman 131 $1.95 DC 57,900
33 Batman Collector's Edition 550 $3.50 DC 57,800
34 New Mutants 3 $2.50 Marvel 57,300
35 Action Comics 741 $1.95 DC 57,100
36 Bishop Xavier Security Enforcers 1 $2.50 Marvel 56,900
37 Adventures of Superman 554 $1.95 DC 55,700
38 Sensational Spider-Man 23 $1.99 Marvel 54,200
39 Deadpool 12 $1.99 Marvel 52,400
40 Unlimited Access 2 $1.99 Marvel 50,500
41 Xena Warrior Princess (both covers) 1 $2.95 Topps 48,700
42 Detective Comics 717 $1.95 DC 48,300
43 Tenth 3 $2.50 Image 47,000
44 Kurt Busiek's Astro City Vol. 2 12 $2.50 Image 47,000
45 Thunderbolts 10 $1.99 Marvel 46,300
46 Green Lantern 94 $1.95 DC 45,800
47 Preacher 33 $2.50 DC 45,500
48 Batman/Predator III: Blood Ties 3 $1.95 DC 45,100
49 Voodoo 1 $2.50 Image 44,700
50 Kitty Pryde, Agent of SHIELD 2 $2.50 Marvel 44,600
51 Gen13 Bootleg 13 $2.50 Image 44,200
52 Nightwing 16 $1.95 DC 42,800
53 Flash 133 $1.95 DC 42,600
54 Superman Secret Files 1 $4.95 DC 42,500
55 Batman: Legends of the Dark Knight 102 $1.95 DC 42,300
56 Supergirl 17 $1.95 DC 41,800
57 Star Wars: The Last Command 1 $2.95 Dark Horse 41,700
58 Gen13 Interactive 2 $2.50 Image 41,000
59 Batman: Shadow of the Bat 70 $1.95 DC 40,200
60 X-Files 36 $2.95 Topps 40,000
61 Moon Knight 1 $2.50 Marvel 39,500
62 Vampirella: Ascending Evil (both covers) 1 $2.95 Harris 39,400
63 Spider-Man: Venom Agenda $2.99 Marvel 39,300
64 Wonder Woman 129 $1.95 DC 38,600
65 Catwoman 53 $1.95 DC 38,100
66 Quicksilver 3 $1.99 Marvel 38,000
67 Ka-Zar 9 $1.99 Marvel 37,400
68 Maverick 5 $1.99 Marvel 37,400
69 Neil Gaiman & Charles Vess' Stardust 2 $5.95 DC 37,100
70 Robin 49 $1.95 DC 36,900
71 Heroes for Hire 7 $1.99 Marvel 36,300
72 WildC.A.T.S 44 $2.50 Image 34,900
73 Batman Chronicles 11 $2.95 DC 34,400
74 Man-Thing (variant cover) 2 $2.99 Marvel 33,900
75 Elektra 14 $1.99 Marvel 33,900
76 Satana 1 $2.99 Marvel 33,300
77 Star Wars: Shadow Stalker $2.95 Dark Horse 33,100
78 Mage 5 $2.50 Image 32,600
79 Teen Titans 15 $1.95 DC 32,100
80 DV8 13 $2.50 Image 31,900
81 X-Files Ground Zero 1 $2.95 Topps 31,500
82 Starman 38 $2.25 DC 31,500
83 Silver Surfer 135 $1.99 Marvel 31,300
84 Teen Titans 16 $1.95 DC 30,400
85 Marvel Team-Up 5 $1.99 Marvel 30,300
86 Weapon Zero 15 $3.50 Image 29,900
87 Aquaman 40 $1.95 DC 29,900
88 Legion of Super-Heroes 100 $5.95 DC 29,800
89 Star Wars: X-Wing Rogue Squadron: In the Empire's Service 4 $2.95 Dark Horse 29,600
90 Daredevil 371 $1.99 Marvel 29,400
91 Venom: Finale 3 $1.99 Marvel 29,300
92 Superboy 47 $1.95 DC 29,000
93 Azrael 37 $1.95 DC 28,900
94 Shi: The Series 4 $2.95 Crusade 28,900
95 Coven 4 $2.50 Awesome 28,000
96 Shi: Heaven and Earth 3 $2.95 Crusade 27,900
97 Shi: East Wind Rain 1 $3.50 Crusade 27,900
98 Stormwatch 2 $2.50 Image 27,700
99 What If? 104 $1.99 Marvel 27,600
100 Ash (Palmiotti/Batt cover) 1 $2.95 Event 27,300
101 Journey into Mystery 516 $1.99 Marvel 27,000
102 Hitman 22 $2.25 DC 26,900
103 Maxx 34 $1.95 Image 26,700
104 Batman Adventures: The Lost Years 1 $1.95 DC 26,300
105 DV8 vs. Black Ops 2 $2.50 Image 26,300
106 Wetworks 35 $2.50 Image 26,000
107 Conan the Usurper 2 $2.50 Marvel 25,700
108 Impulse 33 $1.95 DC 25,700
109 Destiny: A Chronicle of Deaths Foretold 3 $5.95 DC 25,500
110 Hellblazer/Books of Magic 2 $2.50 DC 25,300
111 Savage Dragon 43 $2.50 Image 25,300
112 Legionnaires 56 $2.50 DC 25,100
113 Dreaming 20 $2.50 DC 25,000
114 Kents 6 $2.50 DC 24,800
115 Bone 30 $2.95 Cartoon 24,800
116 Books of Magic 44 $2.50 DC 23,800
117 Legion of Super-Heroes Secret Files 1 $4.95 DC 23,700
118 Resurrection Man 9 $2.50 DC 21,900
119 Evil Ernie: Destroyer 3 $2.95 Chaos 21,500
120 Creeper 2 $2.50 DC 20,800
121 Inferno 3 $2.50 DC 20,800
122 Predator vs. Judge Dredd 2 $2.50 Dark Horse 20,600
123 Jack Kirby's Fourth World 11 $1.95 DC 20,600
124 Green Arrow 128 $2.50 DC 20,200
125 Phantom Guard 2 $2.50 Image 20,000
126 Kaboom 3 $2.50 Awesome 19,800
127 Aliens: Alchemy 3 $2.95 Dark Horse 19,700
128 Invisibles Vol. 2 12 $2.50 DC 19,700
129 Star Trek Unlimited 7 $2.99 Marvel 19,600
130 DCU Holiday Bash II $3.95 DC 19,500
131 Power of Shazam 34 $1.95 DC 19,200
132 Alien Resurrection 2 $2.95 Dark Horse 19,200
133 Star Trek: Voyager 13 $1.99 Marvel 19,000
134 Adventures in the DC Universe 10 $1.95 DC 18,700
135 Star Trek: Deep Space Nine 14 $1.99 Marvel 18,700
136 Ghost Rider 92 $1.99 Marvel 18,700
137 Spectre 61 $2.50 DC 18,600
138 Cryptic Writings of Megadeath 2 $2.95 Chaos 18,600
139 Crimson Plague 2 $2.95 Event 18,300
140 Star Trek: Starfleet Academy 14 $1.99 Marvel 18,300
141 Star Trek: Early Voyages 12 $1.99 Marvel 18,200
142 Superman Adventures 15 $1.95 DC 18,000
143 Hellblazer 121 $2.25 DC 18,000
144 House of Secrets 16 $2.50 DC 17,900
145 Superboy & the Ravers 17 $1.95 DC 17,500
146 Lobo 47 $2.25 DC 17,300
147 Supreme 55 $2.99 Awesome 17,300
148 Spider-Man Manga 2 $2.99 Marvel 17,200
149 Hawk & Dove 3 $2.50 DC 17,100
150 Spider-Man Manga 3 $2.99 Marvel 16,900
151 Painkiller Jane (Leo/Sienk cover) 6 $2.95 Event 16,800
152 Sandman Mystery Theatre 58 $2.50 DC 16,500
153 Sovereign Seven 30 $2.25 DC 16,000
154 Tick: Big Blue Destiny (variant cover) 2 $2.95 New England 15,900
155 Transmetropolitan 5 $2.50 DC 15,800
156 Young Heroes in Love 8 $1.95 DC 15,500
157 Grendel Tales: The Devil's Apprentice 3 $2.95 Dark Horse 15,400
158 Starship Troopers 2 $2.95 Dark Horse 14,800
159 Michael Moorcock's Multiverse 3 $2.50 DC 14,700
160 Steel 46 $1.95 DC 14,700
161 Ghost 31 $2.95 Dark Horse 14,600
162 Terminal City: Aerial Graffiti 3 $2.50 DC 14,500
163 Gunsmith Cats: Goldie vs. Misty 1 $2.95 Dark Horse 14,100
164 Major Bummer 6 $2.50 DC 13,900
165 Batman (standard edition) 550 $2.95 DC 13,600
166 WildC.A.T.S/X-Men Modern Age Special 3-D Edition 1 $6.50 Image 13,600
167 Zombieworld: Champion of Worms 3 $2.95 Dark Horse 13,500
168 Oh My Goddess Special: Meet Me by the Seashore $3.95 Dark Horse 13,200
169 2020 Visions 9 $2.25 DC 12,600
170 Warrior Nun Areala 3 $2.95 Antarctic 11,800
171 Blade of the Immortal: Dreamsong 5 $2.95 Dark Horse 11,600
172 X-O Manowar 14 $2.50 Acclaim 11,600
173 Ranma 1/2 Part 6 12 $2.95 Viz 11,500
174 Hate 29 $2.95 Fantagraphics 11,200
175 Kelley Jones' The Hammer 2 $2.95 Dark Horse 11,100
176 Solar: Hell on Earth 3 $2.50 Acclaim 11,000
177 Wildcore Voyager Pack $3.50 Image 11,000
178 Poison Elves 29 $2.50 Sirius 10,900
179 Scud the Disposable Assassin 18 $2.95 Fireman 10,800
180 Red Rocket 7 4 $3.95 Dark Horse 10,800
181 Dead King Burnt 3 $2.95 Chaos 10,800
182 Elfquest 18 $4.95 Warp 10,700
183 Cerebus 224 $2.25 Aardvark-Vanaheim 10,700
184 Sergio Aragonés Louder Than Words 5 $2.95 Dark Horse 10,600
185 Challengers of the Unknown 12 $2.25 DC 10,200
186 Pulp Vol. 1 1 $5.95 Viz 10,200
187 Quantum & Woody 10 $2.50 Acclaim 10,100
188 Trinity Angels 9 $2.50 Acclaim 9,900
189 Essential Vertig The Sandman 18 $1.95 DC 9,900
190 Sonic the Hedgehog 55 $1.75 Archie 9,500
191 Desperadoes 3 $2.50 Image 9,200
192 Silver Cross 1 $2.95 Antarctic 9,000
193 Usagi Yojimbo 16 $2.95 Dark Horse 9,000
194 Edgar Rice Burroughs' Tarzan: Tooth & Nail 2 $2.95 Dark Horse 8,900
195 Magnus Robot Fighter 11 $2.50 Acclaim 8,800
196 Eternal Warriors: Blackworks $3.95 Acclaim 8,800
197 Shadowman 13 $2.50 Acclaim 8,700
198 Lost 1 $2.95 Chaos 8,700
199 Hellina Hellborn 1 $2.95 Lightning 8,600
200 Drakuun: The Revenge of Gustav 4 $2.95 Dark Horse 8,600
201 Elfquest Worldpool Special 1 $2.95 Warp 8,500
202 Dr. Tomorrow 7 $2.50 Acclaim 8,500
203 Teenage Mutant Ninja Turtles 14 $2.95 Image 8,300
204 Mighty Heroes $2.99 Marvel 8,300
205 Marvel Adventures 10 $1.50 Marvel 8,300
206 Book of Fate 12 $2.50 DC 8,200
207 Robotech 5 $2.95 Antarctic 8,200
208 Battle Angel Alita Part 8 6 $2.95 Viz 8,200
209 Troublemakers 12 $2.50 Acclaim 8,000
210 Inu Yasha: A Feudal Fairy Tale 8 $3.25 Viz 8,000
211 Bloodshot 9 $2.50 Acclaim 8,000
212 Pinky and the Brain 19 $1.95 DC 7,900
213 Dicks 4 $2.95 Caliber 7,600
214 Dark Horse Presents 126 $3.95 Dark Horse 7,400
215 Man Called A•X 4 $2.50 DC 7,400
216 Mixxzine 3 $4.99 Mixx 7,300
217 Knuckles 9 $1.75 Archie 7,300
218 Sabrina the Teenage Witch 10 $1.75 Archie 7,200
219 New Bondage Fairies 13 $2.95 Eros 7,100
220 Myst: The Book of the Black Ships 4 $2.95 Dark Horse 6,900
221 Scooby-Doo 6 $1.95 DC 6,900
222 Penny Century 1 $2.95 Fantagraphics 6,900
223 Archie 468 $1.75 Archie 6,900
224 Xero 9 $1.95 DC 6,800
225 Immortal Two 6 $2.50 Image 6,800
226 Hypersonic 1 $2.95 Dark Horse 6,800
227 Neon Genesis Evangelion 3 $2.95 Viz 6,700
228 Nights into Dreams 1 $1.75 Archie 6,700
229 No Need for Tenchi Part 3 6 $2.95 Viz 6,500
230 Essential Vertig Swamp Thing 15 $2.25 DC 6,400
231 Animaniacs 33 $1.95 DC 6,400
232 Touch of Silver 6 $2.95 Image 6,300
233 Crimson Nun 4 $2.95 Antarctic 6,300
234 Uncle Scrooge 308 $1.95 Gladstone 6,200
235 Arkaga 2 $2.95 Image 6,100
236 Badger 7 $2.95 Image 6,100
237 La Cosa Nostroid 6 $2.95 Fireman 6,000
238 Tzu the Reaper 3 $2.95 Murim 5,900
239 Two Faces of Tomorrow 4 $3.95 Dark Horse 5,900
240 Uncle Scrooge Adventures 54 $1.95 Gladstone 5,800
241 Strangers in Paradise Gold Logo Edition Vol. 2 4 $2.75 Abstract 5,800
242 Maison Ikkoku Part 7 5 $3.25 Viz 5,700
243 Razor Uncut 42 $3.00 London Night 5,600
244 Plastic Little 4 $2.95 CPM 5,600
245 Wingding Orgy Hot Tails Extreme 5 $3.95 Eros 5,500
246 Donald Duck Adventures 48 $1.95 Gladstone 5,500
247 Verotik Rogues Gallery of Villains $3.95 Verotik 5,400
248 Betty & Veronica 120 $1.75 Archie 5,300
249 Vault of Horror 22 $2.50 Gemstone 5,200
250 Ge Rouge (resolicitation) 3 $2.95 Verotik 5,200
251 Betty 58 $1.75 Archie 5,200
252 Foot Soldiers 2 $2.95 Image 5,100
253 Starchild: Mythopolis 2 $2.95 Image 5,100
254 Eat Man 4 $2.95 Viz 5,100
255 Brian Lumley's Necroscope 1 $2.95 Caliber 5,100
256 Cavewoman: Missing Link 2 $2.95 Basement 5,100
257 Weird Fantasy 22 $2.50 Gemstone 5,100
258 Looney Tunes 36 $1.95 DC 5,100
259 Scare Tactics 10 $2.25 DC 5,100
260 Darque Razor 2 $3.00 London Night 5,000
261 Mobile Police Patlabor 5 $2.95 Viz 5,000
262 Dusty Star 3 $2.95 Image 5,000
263 Luftwaffe 1946 7 $2.95 Antarctic 4,900
264 Girl Presents Co-Ed Diaries (resolicitation) 1 $2.95 Blackout 4,800
265 Cheryl Blossom 9 $1.75 Archie 4,800
266 Veronica 72 $1.75 Archie 4,800
267 Deity 3 $2.95 Hyperwerks 4,800
268 Cartoon Networks Presents 6 $1.95 DC 4,700
269 Secret Plot 2 $3.50 Eros 4,700
270 Gross Point 6 $2.50 DC 4,700
271 Gross Point 7 $2.50 DC 4,700
272 Hari Kari: Life or Death 0 $2.50 Black Out 4,600
273 Coven 13 4 $2.50 No Mercy 4,500
274 Archie Double Digest 97 $2.95 Archie 4,500
275 Tzu: Spirits of Death 1 $2.95 Murim 4,400
276 Flintstones and the Jetsons 6 $1.95 DC 4,400
277 Full Metal Fiction 5 $3.95 London Night 4,400
278 Replacement God & Other Stories 4 $2.95 Image 4,400
279 Neon Genesis Evangelion Collected Edition 3 $2.95 Viz 4,300
280 Two Fisted Tales 22 $2.50 Gemstone 4,300
281 Return of Lum Part 4 4 $2.95 Viz 4,300
282 Big Bang Comics 16 $2.95 Image 4,300
283 Chirality 9 $2.95 CPM 4,300
284 Lust (offered again) 8 $2.95 Eros 4,200
285 Maximum Manga 1 $4.95 London Night 4,200
286 Archie & Friends 27 $1.75 Archie 4,200
287 American Splendor Music Comics $2.95 Dark Horse 4,100
288 Gold Digger 38 $2.95 Antarctic 4,100
289 Jughead 101 $1.75 Archie 4,000
290 New Vampire Miyu 3 $2.95 Ironcat 4,000
291 Midnight Panther 8 $2.95 CPM 3,900
292 Jughead's Double Digest 49 $2.95 Archie 3,900
293 Ultimate Strike 12 $3.00 London Night 3,900
294 Bone Encore Edition 25 $2.95 Cartoon 3,900
295 Betty & Veronica Digest 93 $1.95 Archie 3,800
296 Ragmop Vol. 2 2 $2.95 Image 3,800
297 Land of Nod 2 $2.95 Dark Horse 3,800
298 Tenth Variant Cover Promo 3 $2.50 Image 3,700
299 Eight Wonder $2.95 Dark Horse 3,600
Some items were dropped from the list due to mis-classification.
NOVEMBER 1997 Publisher Market Shares of Diamond's Top 300 Comic Books
TOP 300 MARKET SHARES UNITS DOLLARS
Marvel 36.50% 31.63%
DC 29.61% 30.65%
Image 16.61% 16.98%
Dark Horse 5.55% 6.84%
Acclaim 1.55% 1.75%
Awesome 1.09% 1.21%
Topps 0.91% 1.09%
Chaos 0.88% 1.05%
Harris 0.52% 0.92%
Kitchen Sink 0.54% 0.82%
Event 0.61% 0.73%
Viz 0.57% 0.71%
Crusade 0.58% 0.69%
Antarctic 0.49% 0.59%
Archie 0.79% 0.54%
Fantagraphics/Eros 0.40% 0.50%
Warp 0.25% 0.41%
Sirius 0.30% 0.35%
Caliber 0.21% 0.29%
Verotik 0.19% 0.27%
Others 1.85% 1.96%

 
NOVEMBER 1997 Publisher Market Shares of Diamond's FINAL comic book, TPB, and magazine sales
DIAMOND OVERALL SHARES DOLLARS
Marvel 28.11%
DC 27.69%
Image 13.43%
Dark Horse 5.16%
Wizard 3.71%
Viz 1.81%
Acclaim 1.29%
Awesome 1.23%
Topps 1.16%
Fantagraphics 1.09%
Others 15.32%

 
CBG Market Estimates
Note: These figures were preorders, meaning (a) initial orders may have been higher and (b) some of these comics may not have come out. The actual sales for the month may be higher or lower (usually, higher).
Unit Sales for Diamond's Top 300 Comic Books(est.):
7.91 million copies
Dollar Sales for Diamond's Top 300 Comic Books (est.):
$19.78 million
Minimum Dollar Value for ALL Diamond's Trade Paperback preorders (est.):
$3.96 million
Minimum Combined Dollar Sales for Diamond's Top 300 Comics and all TPBs (est.):
$23.74 million
Average price of comic books in Diamond's Top 300:
$2.65
Average price of comic books in Diamond's Top 300, weighted by orders:
$2.50
Source: Initial reports provided by Diamond Comic Distributors
CBG calculations by John Jackson Miller
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