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COMICS MARKET ESTIMATES FOR

MARCH 1997  

Initial reports provided by Heroes World Distribution and  Diamond Comic Distributors

Calculations by John Jackson Miller

Note: These figures were preorders, meaning (a) initial orders may have been higher and (b) some of these comics may not have come out. The actual sales for the month may be higher or lower (usually, higher).

 

Unit Sales for Heroes World and Diamond's Top 341 Comic Books (est.):

8.55 million copies

 

Dollar Sales for Heroes World and Diamond's Top 341 Comic Books (est.):

$20.03 million

 

Minimum Dollar Value for ALL Diamond's Trade Paperback preorders (est.):

$2.83 million

 

Minimum Combined Dollar Sales for Heroes World and Diamond's Top 341 Comics and all Diamond's TPBs (est.) :

$22.86 million

 

Average price of comic books in Heroes World and Diamond's Top 341:

$2.63

 

Average price of comic books in Heroes World and Diamond's Top 341, weighted by orders:

$2.34

MARCH 1997 Comic Book Preorders from Heroes World Distribution and Diamond Comic Distributors
Comic-book Title Issue Price Publisher Est. preorders
1 Superman (Collector's Edition) 123 $1.95 DC 213,500
2 Uncanny X-Men 344 $1.95 Marvel 175,300
3 X-Men 64 $1.95 Marvel 172,800
4 Fantastic Four 7 $1.95 Marvel 153,500
5 Spawn 60 $1.95 Image 140,800
6 Wolverine 113 $1.95 Marvel 137,300
7 Iron Man 7 $1.95 Marvel 133,700
8 Avengers 7 $1.95 Marvel 118,600
9 X-Men '97 $2.99 Marvel 115,700
10 Generation X 27 $1.95 Marvel 111,800
11 Captain America 7 $1.95 Marvel 109,100
12 X-Man 27 $1.95 Marvel 104,300
13 Adventures of Superman 546 $1.95 DC 100,600
14 X-Factor 134 $1.95 Marvel 98,800
15 X-Force 66 $1.95 Marvel 98,400
16 Curse of the Spawn 7 $1.95 Image 98,300
17 Action Comics 733 $1.95 DC 96,900
18 Witchblade 13 $2.50 Image 90,900
19 Cable 43 $1.95 Marvel 90,300
20 Superman: The Man of Steel 67 $1.95 DC 88,400
21 Darkness 4 $2.50 Image 87,800
22 JLA 5 $1.95 DC 87,600
23 Excalibur 109 $1.95 Marvel 80,000
24 Amazing Spider-Man 423 $1.95 Marvel 79,800
25 Incredible Hulk 453 $1.95 Marvel 75,800
26 Beast 1 $2.50 Marvel 75,700
27 Arcanum 1 $2.50 Image 74,400
28 Spider-Man 80 $1.95 Marvel 74,200
29 Batman vs. Aliens 1 $4.95 Dark Horse 73,800
30 Spectacular Spider-Man 246 $1.95 Marvel 69,100
31 Sensational Spider-Man 16 $1.95 Marvel 65,800
32 Gen13: Bootleg 5 $2.50 Image 64,500
33 Deadpool 5 $1.95 Marvel 64,200
34 Batman 542 $1.95 DC 59,800
35 Thunderbolts 2 $1.95 Marvel 59,600
36 Sin City: Sex & Violence $2.95 Dark Horse 56,300
37 X-Files 28 $2.95 Topps 55,800
38 Detective Comics 709 $1.95 DC 54,500
39 Darkchylde 5 $2.50 Image 54,200
40 Incredible Hulk '97 $2.99 Marvel 54,000
41 Supergirl 9 $1.95 DC 53,300
42 WildC.A.T.S 36 $2.50 Image 53,200
43 Batman: The Long Halloween 6 $2.95 DC 52,700
44 Ka-Zar 1 $1.95 Marvel 50,700
45 Superman (Newsstand Edition) 123 $1.95 DC 50,000
46 Preacher 25 $2.50 DC 49,500
47 Elektra 7 $1.95 Marvel 48,600
48 Pitt 13 $1.95 Full Bleed 48,100
49 Spider-Man Unlimited 16 $2.99 Marvel 47,300
50 Batman: Legends of the Dark Knight 94 $1.95 DC 46,700
51 DV8 6 $2.50 Image 46,500
52 Green Lantern 86 $1.75 DC 45,800
53 Azrael/Ash $4.95 DC 45,600
54 Batman: Shadow of the Bat 62 $1.95 DC 44,600
55 Nightwing 8 $1.95 DC 44,200
56 Kurt Busiek's Astro City Vol. 2 8 $2.50 Image 44,200
57 Batman/Wildcat 2 $2.25 DC 43,600
58 Untold Tales of Spider-Man 21 $0.99 Marvel 42,200
59 Spider-Man/Badrock 1 $2.99 Maximum 42,100
60 Catwoman 45 $1.95 DC 41,300
61 Robin 41 $1.95 DC 40,900
62 Flash 125 $1.75 DC 40,500
63 Spider-Man/Badrock 2 $2.99 Maximum 40,500
64 Tenth 2 $2.50 Image 39,200
65 Silver Surfer 128 $1.95 Marvel 38,900
66 Unknown Soldier 2 $2.50 DC 38,000
67 Savant Garde 1 $2.50 Image 37,800
68 Cyberforce 32 $2.50 Image 37,600
69 Star Wars: A New Hope Special Edition 3 $2.95 Dark Horse 37,500
70 Adventures in the DC Universe 1 $1.75 DC 37,100
71 Wonder Woman 121 $1.95 DC 36,900
72 Daredevil 364 $1.95 Marvel 35,900
73 Venom: On Trial 3 $1.95 Marvel 35,800
74 Dreaming 12 $2.50 DC 34,500
75 Journey into Mystery 509 $1.95 Marvel 34,200
76 Azrael 29 $1.95 DC 34,100
77 Code of Honor 4 $5.95 Marvel 33,900
78 Hellshock 3 $2.50 Image 33,100
79 Maxx 29 $1.95 Image 33,000
80 Classic Star Wars: Han Solo at Star's End 1 $2.95 Dark Horse 32,800
81 Suspira: The Great Working 1 $2.95 Chaos 32,600
82 Wetworks 27 $2.50 Image 32,200
83 Teen Titans 8 $1.95 DC 32,000
84 Adventures in the DC Universe 2 $1.75 DC 31,900
85 Resurrection Man 1 $2.50 DC 31,700
86 Impulse 25 $1.75 DC 31,000
87 Anarky 1 $2.50 DC 30,800
88 Superboy 39 $1.95 DC 30,500
89 Aquaman 32 $1.75 DC 30,300
90 Hitman 14 $2.25 DC 29,800
91 What If? 97 $1.95 Marvel 29,500
92 Starman 30 $2.25 DC 29,500
93 Shi Rekishi 2 $2.95 Crusade 29,400
94 Bone 28 $2.95 Cartoon 29,100
95 Chastity 2 $2.95 Chaos 28,900
96 Savage Dragon 37 $2.50 Image 28,100
97 Star Trek: Voyager 7 $1.95 Marvel 27,800
98 Books of Magic 36 $2.50 DC 27,700
99 Star Trek Unlimited 4 $2.99 Marvel 27,300
100 Mars Attacks the Image Universe 4 $2.50 Image 27,200
101 Strangers in Paradise Vol. 3 5 $2.75 Image 27,100
102 Books of Faerie 3 $2.50 DC 27,000
103 Star Trek: Early Voyages 4 $1.95 Marvel 27,000
104 Backlash 30 $2.50 Image 26,800
105 Jack Kirby's Fourth World 3 $1.95 DC 26,800
106 Star Trek: Deep Space Nine 7 $1.95 Marvel 26,700
107 Legion of Super-Heroes 92 $2.25 DC 26,700
108 Star Fleet Academy 6 $1.95 Marvel 26,200
109 Grifter 9 $2.50 Image 25,800
110 Stormwatch 46 $2.50 Image 25,700
111 Punisher 19 $1.95 Marvel 25,700
112 House of Secrets 8 $2.50 DC 25,600
113 Legionnaires 48 $2.25 DC 25,500
114 Avengelyne 13 $2.99 Maximum 25,500
115 Avengelyne 12 $2.99 Maximum 25,500
116 Ghost Rider 85 $1.95 Marvel 24,400
117 Batman & Robin Adventures 18 $1.75 DC 24,000
118 Uncanny Origins 9 $0.99 Marvel 24,000
119 Superman Adventures 7 $1.75 DC 23,800
120 Shade 2 $2.25 DC 23,800
121 2020 Visions 1 $2.25 DC 23,200
122 Trinity Angels 1 $2.50 Acclaim 23,100
123 Aliens: Pig 1 $2.95 Dark Horse 22,800
124 Leave It to Chance 5 $2.50 Image 22,800
125 Hellblazer 113 $2.25 DC 22,500
126 Angel Fire 1 $2.95 Crusade 22,000
127 Untold Tales of Captain Marvel 2 $2.50 Marvel 21,400
128 Superboy & the Ravers 9 $1.95 DC 21,400
129 Crow: Waking Nightmares 3 $2.95 Kitchen Sink 21,400
130 Invisibles Vol. 2 4 $2.50 DC 21,400
131 Titans: Scissors, Paper, Stone $4.95 DC 21,100
132 Savage Dragon: Red Horizon 2 $2.50 Image 21,000
133 Power of Shazam! 26 $1.75 DC 20,800
134 Vampirella vs. Pantha (Vampirella edition) 1 $3.50 Harris 20,800
135 Painkiller Jane vs. Darkness (Silvestri) 1 $2.95 Event 20,700
136 Lobo Chained 1 $1.95 DC 20,700
137 Elric Stormbringer 1 $2.95 Dark Horse 20,500
138 Lobo 39 $2.25 DC 20,500
139 Sandman Mystery Theatre 50 $3.50 DC 20,200
140 Wynonna Earp 4 $2.50 Image 20,100
141 Marvel Adventures 2 $1.50 Marvel 20,000
142 Bloodshot 1 $2.50 Acclaim 19,800
143 Spectre 53 $2.50 DC 19,700
144 Homicide 1 $2.95 Chaos 19,500
145 Siege 3 $2.50 Image 19,400
146 X-O Manowar 6 $2.50 Acclaim 19,000
147 Xero 1 $1.75 DC 19,000
148 Painkiller Jane vs. Darkness (Quesada) 1 $2.95 Event 18,900
149 Batman Chronicles Gallery 1 $3.50 DC 18,700
150 Green Arrow 120 $2.25 DC 18,700
151 Fault Lines 1 $2.50 DC 18,500
152 Sovereign Seven 22 $1.95 DC 18,300
153 Vampirella vs. Pantha (Pantha edition) 1 $3.50 Harris 18,200
154 Shadowman 5 $2.50 Acclaim 18,200
155 Wildstorm Spotlight 2 $2.50 Image 18,000
156 Glory 21 $2.50 Maximum 17,600
157 Predator: Kindred 4 $2.50 Dark Horse 17,600
158 Supreme 47 $2.50 Maximum 17,500
159 Steel 38 $1.95 DC 16,800
160 Mars Attacks the Savage Dragon 4 $2.95 Topps 16,700
161 Ghost 23 $2.50 Dark Horse 16,600
162 BWS: Storyteller 6 $4.95 Dark Horse 16,500
163 Stray Bullets 13 $2.95 El Capitan 16,500
164 Painkiller Jane vs. Darkness (Hildebrandt) 1 $2.95 Event 16,400
165 Challengers of the Unknown 4 $2.25 DC 15,800
166 Painkiller Jane vs. Darkness (Connor) 1 $2.95 Event 15,500
167 Lady Rawhide 5 $2.95 Topps 15,200
168 Magnus Robot Fighter 3 $2.50 Acclaim 15,100
169 Freak Force 1 $2.95 Image 15,100
170 Aztek the Ultimate Man 10 $1.75 DC 15,100
171 Essential Vertigo: The Sandman 10 $1.95 DC 14,500
172 Mars Attacks High School Special 1 $2.95 Topps 14,100
173 Cyberpunx 1 $2.50 Maximum 14,000
174 Dark Horse Classics: Classic Star Wars - Dark Empire 1 $2.95 Dark Horse 13,100
175 A Touch of Silver 2 $2.95 Image 13,100
176 Poison Elves 22 $2.50 Sirius 12,800
177 Warrior Nun Dei Aftertime 2 $2.95 Antarctic 12,800
178 Turok Quarterly: Spring Break in the Lost Land $3.95 Acclaim 12,600
179 Warrior Nun Areala/Scorpio Rose 4 $2.95 Antarctic 12,400
180 Oh My Goddess!: Trials of Morisato 3 $2.95 Dark Horse 12,300
181 Soulwind 1 $2.95 Image 12,100
182 Book of Fate 4 $2.25 DC 12,100
183 Elfquest 10 $4.95 Warp 11,800
184 Ranma 1/2 Part Six 4 $2.95 Viz 11,800
185 Ninjak 5 $2.50 Acclaim 11,800
186 Troublemakers 4 $2.50 Acclaim 11,500
187 Teenage Mutant Ninja Turtles 8 $2.95 Image 11,400
188 Bone 17 $2.95 Image 11,400
189 Dark Horse Presents 119 $2.95 Dark Horse 11,300
190 Verotika 15 $2.95 Verotik 10,900
191 Robotech 1 $2.95 Antarctic 10,700
192 Drakuun: Rise of the Dragon Princess 2 $2.95 Dark Horse 10,500
193 Quantum & Woody 2 $2.50 Acclaim 10,400
194 Cabbot Bloodhunter 3 $2.50 Maximum 10,200
195 Cybrid 2 $2.99 Maximum 10,200
196 Cerebus 216 $2.25 Aardvark-Vanaheim 10,100
197 Tarzan 9 $2.95 Dark Horse 9,800
198 Time Breakers 5 $2.50 DC 9,700
199 Adventures of Aaron 1 $2.95 Image 9,700
200 Pinky and the Brain 11 $1.75 DC 9,700
201 Newmen 23 $2.50 Maximum 9,400
202 Razor 4 $3.00 London Night 9,300
203 Night Force 6 $2.25 DC 9,200
204 Brainbanx 3 $2.50 DC 9,100
205 Cyberella 9 $2.50 DC 8,900
206 Essential Vertigo: Swamp Thing 7 $1.95 DC 8,800
207 Usagi Yojimbo 11 $2.95 Dark Horse 8,700
208 Cyberfrog 0 $2.95 Harris 8,000
209 Roswell 3 $2.95 Bongo 7,900
210 Battle Angel Alita Part Seven 6 $2.95 Viz 7,900
211 Animaniacs 25 $1.75 DC 7,900
212 Essential Wolverine 2 $2.95 Marvel 7,900
213 Razor Uncut 33 $3.00 London Night 7,600
214 Uncle Scrooge 304 $1.95 Gladstone 7,600
215 Sisters of Mercy 0 $1.50 London Night 7,500
216 Vermillion 8 $2.50 DC 7,500
217 Age of Heroes 3 $2.95 Image 7,300
218 Chronowar 8 $2.95 Dark Horse 7,300
219 Asylum 13 $2.99 Maximum 7,200
220 Uncle Scrooge Adventures 47 $1.95 Gladstone 7,100
221 Sabrina the Teenage Witch 2 $1.50 Archie 7,000
222 A Distant Soil 19 $2.95 Image 6,800
223 New Bondage Fairies 5 $2.95 Eros 6,800
224 Poizon Cadillacs & Green Tomatoes 1 $3.00 London Night 6,700
225 Donald Duck Adventures 44 $1.95 Gladstone 6,700
226 Scare Tactics 6 $2.25 DC 6,600
227 Dark Horse Classics: Aliens vs. Predator 2 $2.95 Dark Horse 6,600
228 Double Impact 2 $3.00 High Impact 6,600
229 Razor & Ladies of London Night $3.95 London Night 6,600
230 Sonic the Hedgehog 47 $1.50 Archie 6,400
231 Albino Spider of Dajette 2 $2.95 Verotik 6,400
232 Comic Book 3 $5.95 Dark Horse 6,300
233 No Need for Tenchi Part Two 5 $2.95 Viz 6,300
234 Gemini Blood 9 $2.50 DC 6,300
235 WDC&S Penny Pincher 2 $0.99 Gladstone 6,200
236 Optic Nerve 4 $2.95 Drawn & Quarterly 6,200
237 Icon 45 $2.50 DC 6,100
238 Tenchi Muyo 1 $2.95 Pioneer 6,100
239 Big Bang Comics 9 $2.95 Image 6,100
240 Ultimate Strike 3 $3.00 London Night 6,000
241 Horseman 3 $2.95 Kevlar 6,000
242 Looney Tunes 29 $1.75 DC 5,700
243 Dork 4 $2.75 Slave Labor 5,600
244 Maison Ikkoku Part Six 8 $2.95 Viz 5,600
245 Hari Kari Possessed by Evil 1 $2.95 Blackout 5,600
246 Haunt of Fear 19 $2.50 Gemstone 5,300
247 Luftwaffe 1946 1 $2.95 Antarctic 5,300
248 Lords of Misrule 3 $2.95 Dark Horse 5,300
249 Metal Guardian Faust 1 $2.95 Viz 5,100
250 Hepcats 4 $2.95 Antarctic 5,100
251 Tommi Gunn 2 $3.00 London Night 5,100
252 New Love 4 $2.95 Fantagraphics 5,100
253 Archie 460 $1.50 Archie 4,800
254 Static 47 $2.50 DC 4,800
255 La Blue Girl 9 $2.95 CPM 4,800
256 Knuckles: The Dark Legion 3 $1.50 Archie 4,800
257 Crime Suspenstories 19 $2.50 Gemstone 4,700
258 Return of Lum Part Three 11 $2.95 Viz 4,600
259 Vamperotica 25 $2.95 Brainstorm 4,600
260 Hardware 51 $2.50 DC 4,600
261 Ninja High School 56 $2.95 Antarctic 4,600
262 Cheryl Blossom 3 $1.50 Archie 4,600
263 CreeD: Cranial Disorder 3 $2.95 Lightning 4,600
264 Frontline Combat 8 $2.50 Gemstone 4,500
265 Elflord 3 $2.95 Warp 4,500
266 Betty and Veronica 112 $1.50 Archie 4,500
267 Moebius Comics 6 $2.95 Caliber 4,400
268 Sexcapades 4 $2.95 Eros 4,300
269 Footsoldiers Giant Sized 1 $4.95 Maximum 4,300
270 Betty 50 $1.50 Archie 4,300
271 Betty & Veronica Double Digest 65 $2.75 Archie 4,200
272 Hall of Heroes 0 $2.50 Hall of Heroes 4,100
273 Misty Girl Extreme 3 $2.95 Eros 4,000
274 Reality Check 7 $2.95 Sirius 3,900
275 Bio Booster Armor Guyver Part Six 4 $2.95 Viz 3,900
276 Veronica 64 $1.50 Archie 3,800
277 Ninth Gland $3.95 Dark Horse 3,800
278 Horny Biker Sluts 11 $3.95 Last Gasp 3,800
279 Pandora 0 $3.00 Avatar 3,800
280 Akiko 13 $2.50 Sirius 3,700
281 Archie & Friends 23 $1.50 Archie 3,700
282 Bratpack/Maximortal Super Special 2 $2.95 King Hell 3,700
283 Eddie Campbell's Bacchus 23 $2.95 Eddie Campbell 3,600
284 Scooby Doo 21 $1.50 Archie 3,500
285 Manga Vizion Vol. 3 3 $4.95 Viz 3,500
286 Betty & Veronica Digest 88 $1.79 Archie 3,500
287 Archie Digest 148 $1.79 Archie 3,500
288 Phantom Quest Corp 1 $2.95 Pioneer 3,500
289 Vampirella vs. Hemorrhage 1 $3.50 Harris 3,400
290 Fist of the North Star Part Four 4 $2.95 Viz 3,400
291 Thieves & Kings 16 $2.35 I Box 3,400
292 Archie's Pal, Jughead 93 $1.50 Archie 3,400
293 Sanctuary Part Five 13 $2.95 Viz 3,400
294 One Pound Gospel Part Two 3 $2.95 Viz 3,400
295 St. Germaine — Version L 1 $2.95 Caliber 3,300
296 Jughead's Double Digest 44 $2.75 Archie 3,300
297 Lost 3 $2.95 Caliber 3,300
298 Archie Spring Break Special 2 $2.00 Archie 3,200
299 All New Elementals Sex Special 1 $2.95 Comico 3,200
300 Cybersexation 1 $3.50 Antarctic 3,200
301 Daemonstorm Oz 1 $3.95 Caliber 3,100
302 St. Germaine — Version S 1 $2.95 Caliber 3,100
303 CreeD: Cranial Disorder 3B $2.95 Lightning 3,100
304 Joe Psycho & Moo Frog 3 $2.50 Goblin 3,100
305 Esc 3 $2.95 Comico 3,000
306 Palookaville 10 $3.75 Drawn & Quarterly 3,000
307 Vamperotica 25 $3.95 Brainstorm 2,900
308 Scud Disposable Assassin (O/A) 1 $2.95 Fireman 2,900
309 Naughty Bits 22 $2.95 Fantagraphics 2,800
310 Johnny the Homicidal Maniac (O/A) 4 $2.95 Slave Labor 2,800
311 Bad Apples 2 $2.95 High Impact 2,700
312 Antietam: The Fiery Trial $3.50 Heritage 2,700
313 Bitch in Heat 1 $2.95 Eros 2,600
314 Jungle Comics 1 $2.95 A List 2,600
315 Warrior of Waverly Street: Broodstorm 1 $2.95 Dark Horse 2,600
316 Demongate 11 $2.50 Sirius 2,500
317 Triple-X Cinema: A Cartoon History 1 $3.50 Re-Visionary 2,500
318 Oz 20 $2.95 Caliber 2,500
319 Oz: Straw and Sorcery 1 $2.95 Caliber 2,500
320 Red Fury 1 $2.95 High Impact 2,400
321 Macbeth Study Guide $4.99 Acclaim 2,400
322 Flintstones 22 $1.50 Archie 2,300
323 Scud Disposable Assassin (O/A) 6 $2.95 Fireman 2,300
324 Chirality to the Promised Land 1 $2.95 CPM 2,300
325 Brandi Five One Freak Show 1 $3.50 Ground Zero 2,300
326 Les Miserables Study Guide $4.99 Acclaim 2,300
327 Forbidden Angels 1 $2.95 Angel 2,300
328 Little Archie Digest 19 $1.79 Archie 2,200
329 Connecticut Yankee Study Guide $4.99 Acclaim 2,200
330 Tales from the Bog 5 $2.95 Aberration 2,200
331 Oliver Twist Study Guide $4.99 Acclaim 2,200
332 Fangs of the Widow 11 $3.50 Ground Zero 2,100
333 Land of Nod 3 $2.95 Black Eye 2,100
334 Vampfire Pinup Special Nude Edition 3 $3.95 Brainstorm 2,000
335 Wrath of the Furies 1 $3.00 Avatar 2,000
336 Stargate: One Nation Under Ra 1 $2.75 Entity 2,000
337 Monkeyman & O'Brien Special (O/A) 1 $2.95 Dark Horse 2,000
338 Tick Karma Tornado (O/A) 5 $2.95 New England 1,900
339 Sin City: Silent Night (O/A) $2.95 Dark Horse 1,900
340 Awakening 2 $3.50 Kitchen Sink 1,900
341 Femforce: Yesterday Syndrome 1 $4.95 AC 1,900
MARCH 1997 Publisher Market Shares of Heroes World Distribution and Diamond's Top 341 Comic Books
DIAMOND/HW OVERALL SHARES DOLLARS
Marvel 30.84%
DC 26.81%
Image 16.01%
Dark Horse 6.77%
Maximum 3.22%
Acclaim 2.08%
Topps 1.50%
Chaos 1.19%
Event 1.05%
Viz 0.90%
Harris 0.86%
Antarctic 0.81%
Crusade 0.76%
London Night 0.71%
Archie 0.61%
Full Bleed 0.47%
Cartoon 0.43%
Warp 0.36%
Kitchen Sink 0.35%
Caliber 0.34%
Others 3.93%
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