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BG 4C.jpgNORTH AMERICAN

COMICS MARKET ESTIMATES FOR

JULY 1997  

Initial reports provided by Diamond Comic Distributors

Calculations by John Jackson Miller

JULY 1997 Comic Book preorders from Diamond Comic Distributors
Comic-book Title Issue Price Publisher Est. preorders
1 Uncanny X-Men 347 $1.99 Marvel 165,800
2 X-Men 67 $1.99 Marvel 162,500
3 Fantastic Four 11 $1.99 Marvel 136,500
4 Spawn 64 $1.95 Image 134,200
5 Wolverine 116 $1.99 Marvel 132,600
6 Gen13/Generation X 1 $2.95 Image 114,300
7 Iron Man 11 $1.99 Marvel 113,300
8 Avengers 11 $1.99 Marvel 110,100
9 JLA 10 $1.95 DC 104,900
10 JLA 9 $1.95 DC 104,400
11 Captain America 11 $1.99 Marvel 101,900
12 Generation X 30 $1.99 Marvel 101,800
13 Curse of the Spawn 11 $1.95 Image 94,200
14 X-Man 30 $1.99 Marvel 92,900
15 Darkness 7 $2.50 Image 92,200
16 Witchblade 16 $2.50 Image 89,300
17 Gen13 21 $2.50 Image 88,100
18 X-Force 69 $1.99 Marvel 87,900
19 Cable 46 $1.99 Marvel 87,100
20 X-Factor 137 $1.99 Marvel 86,400
21 X-Men Unlimited 16 $2.99 Marvel 86,000
22 Gambit 1 $2.50 Marvel 83,700
23 Incredible Hulk 456 $1.99 Marvel 77,500
24 Alpha Flight 2 $1.99 Marvel 72,900
25 JLA/WildC.A.T.S $5.95 DC 72,800
26 Amazing Spider-Man 426 $1.99 Marvel 71,800
27 Kiss: The Psycho Circus 1 $1.95 Image 70,900
28 Excalibur 112 $1.99 Marvel 70,400
29 Superman 127 $1.95 DC 67,600
30 Adventures of Superman 550 $3.50 DC 66,600
31 Action Comics 737 $1.95 DC 66,100
32 Superman: The Man of Steel 71 $1.95 DC 65,000
33 Spider-Man 83 $1.99 Marvel 64,800
34 Spectacular Spider-Man 249 $1.99 Marvel 61,100
35 Psylocke & Angel: Crimson Dawn 2 $2.50 Marvel 59,700
36 Sensational Spider-Man 19 $1.99 Marvel 58,600
37 JLA Secret Files 1 $4.95 DC 57,000
38 Batman 546 $1.95 DC 56,100
39 Superman: The Man of Tomorrow 9 $1.95 DC 56,100
40 Maverick 1 $2.99 Marvel 56,000
41 Deadpool 8 $1.99 Marvel 55,800
42 Marvel Team-Up 1 $1.99 Marvel 54,600
43 Amazing Spider-Man '97 $2.99 Marvel 53,100
44 Detective Comics 713 $1.95 DC 51,200
45 Batman: The Long Halloween 10 $2.95 DC 50,100
46 Agent America 1 $2.50 Awesome 49,200
47 Adventures of Superman Annual 9 $3.95 DC 48,400
48 Gen13: Bootleg 9 $2.50 Image 47,300
49 Thunderbolts 6 $1.99 Marvel 46,900
50 Star Wars: Dark Force Rising 3 $2.95 Dark Horse 46,800
51 Green Lantern 90 $1.75 DC 46,400
52 Supergirl 13 $1.95 DC 46,300
53 X-Files 32 $2.95 Topps 45,900
54 Daredevil/Deadpool '97 $2.99 Marvel 45,300
55 Preacher 29 $2.50 DC 45,000
56 What If? 100 $2.99 Marvel 44,900
57 Kurt Busiek's Astro City 11 $2.50 Image 44,600
58 Ka-Zar 5 $1.99 Marvel 42,600
59 Batman: Legends of the Dark Knight 98 $1.95 DC 42,600
60 Nightwing 12 $1.95 DC 41,400
61 Batman: Shadow of the Bat 66 $1.95 Image 41,100
62 DV8 10 $2.50 Image 39,700
63 Mage: The Hero Defined 1 $2.50 Image 39,700
64 Superman/Madman Hullabaloo! 2 $2.95 Dark Horse 39,600
65 Flash 129 $1.75 DC 38,900
66 Catwoman 49 $1.95 DC 38,600
67 Star Wars: Fall of the Sith Empire 2 $2.95 Dark Horse 38,400
68 Wetworks/Vampirella 1 $2.95 Image 38,400
69 The Kents 2 $2.50 DC 38,300
70 Wonder Woman 125 $1.95 DC 38,200
71 Robin 45 $1.95 DC 38,200
72 Purgatori: The Dracula Gambit 1 $2.95 Chaos 37,100
73 Batman Chronicles: The Gauntlet $4.95 DC 36,700
74 Elektra 10 $1.99 Marvel 36,700
75 Untold Tales of Spider-Man 24 $0.99 Marvel 36,400
76 Heroes for Hire 3 $1.99 Marvel 35,800
77 Strong Guy Reborn $2.99 Marvel 35,600
78 Silver Surfer 131 $1.99 Marvel 35,500
79 JLA Gallery $2.95 DC 34,500
80 Catwoman Annual 4 $3.95 DC 34,500
81 Flash Annual 10 $3.95 DC 33,600
82 Venom: Sign of the Boss 1 $1.99 Marvel 32,600
83 Star Wars: X-Wing Rogue Squadron: Requiem for a Rogue 4 $2.95 Dark Horse 32,300
84 WildC.A.T.S 40 $2.50 Image 32,200
85 Daredevil 367 $1.99 Marvel 31,700
86 Starman 34 $2.25 DC 31,600
87 Cyberforce 34 $2.50 Image 31,500
88 Teen Titans 12 $2.95 DC 30,800
89 Azrael 33 $1.95 DC 30,600
90 Aquaman 36 $1.75 DC 30,100
91 Journey into Mystery 512 $1.99 Marvel 30,100
92 Tales to Offend $2.95 Dark Horse 29,900
93 Nine Volt 2 $2.50 Image 29,400
94 Hellshock 7 $3.95 Image 29,200
95 Impulse 29 $1.75 DC 29,000
96 Maxx 31 $1.95 Image 28,900
97 Vampirella: Blood Lust 1 $4.95 Harris 28,700
98 Daydreamers 2 $2.50 Marvel 28,600
99 Superboy 43 $1.95 DC 28,200
100 Hitman 18 $2.25 DC 27,900
101 Dreaming 16 $2.50 DC 27,800
102 Wetworks 31 $2.50 Image 27,500
103 Azrael Annual 3 $3.95 DC 27,000
104 Hellboy: Almost Colossus 2 $2.95 Dark Horse 26,800
105 Pride & Joy 3 $2.50 DC 26,800
106 Strangers in Paradise Vol. 3 7 $2.75 Image 26,600
107 Weird War Tales 4 $2.50 DC 25,900
108 Teen Titans Annual 1 $3.95 DC 25,800
109 Legion of Super-Heroes 96 $2.25 DC 25,500
110 Legionnaires 52 $2.25 DC 25,200
111 Books of Magic 40 $2.50 DC 25,200
112 Stormwatch 50 $4.50 Image 25,200
113 Savage Dragon: Sex & Violence 1 $2.50 Image 24,200
114 WildC.A.T.S: Voyager Pack 40 $3.50 Image 24,100
115 Shi: Heaven and Earth Cover B 1 $2.95 Crusade 23,800
116 Shi: Heaven and Earth Cover A 1 $2.95 Crusade 23,800
117 Conan 3 $2.50 Marvel 23,700
118 Impulse Plus 1 $2.95 DC 23,400
119 Avengelyne/Warrior Nun Areala II: Nazarene $2.99 Awesome 23,400
120 Batman and Robin Adventures: Sub Zero $3.95 DC 23,300
121 Resurrection Man 5 $2.50 DC 22,900
122 Batman and Robin Adventures 22 $1.75 DC 22,500
123 Jack Kirby's Fourth World 7 $1.95 DC 22,400
124 Adventures in the DC Universe 6 $1.75 DC 22,100
125 Chaos Gallery 1 $2.95 Chaos 21,600
126 Grifter 13 $2.50 Image 21,600
127 Star Trek Unlimited (resolicitation) 5 $2.99 Marvel 21,200
128 Star Trek: Voyager (resolicitation) 9 $1.99 Marvel 20,800
129 Star Trek: Deep Space Nine 11 $1.99 Marvel 20,800
130 Superman Adventures 11 $1.75 DC 20,700
131 Star Trek: Early Voyages 8 $1.99 Marvel 20,600
132 House of Secrets 12 $2.50 DC 20,600
133 Savage Dragon/Marshall Law 1 $2.95 Image 20,500
134 Ghost Rider 88 $1.99 Marvel 20,500
135 Star Trek: Starfleet Academy 9 $1.99 Marvel 20,400
136 Bloody Mary: Lady Liberty 1 $2.50 DC 20,100
137 Power of Shazam! 30 $1.75 DC 20,100
138 Invisibles (Vol. 2) 8 $2.50 DC 19,800
139 Young Heroes in Love 4 $1.75 DC 19,800
140 Superboy & the Ravers 13 $1.95 DC 19,600
141 Aliens: Havoc 2 $2.95 Dark Horse 19,600
142 Hercules and the Heart of Chaos 2 $2.50 Marvel 19,600
143 Hellblazer 117 $2.25 DC 18,900
144 Spectre 57 $2.50 DC 18,600
145 Lobo 43 $2.25 DC 18,400
146 Transmetropolitan 1 $2.50 DC 18,200
147 Predator: Primal 1 $2.95 Dark Horse 18,000
148 Green Arrow 124 $2.25 DC 18,000
149 Sandman Mystery Theatre 54 $2.50 DC 17,700
150 Supreme 51 $2.99 Awesome 17,400
151 Sovereign Seven 26 $2.25 DC 17,400
152 Savant Garde 5 $2.50 Image 17,400
153 Sergio Aragonés Louder Than Words 1 $2.95 Dark Horse 17,000
154 Uncanny Origins 13 $0.99 Marvel 16,300
155 Steel 42 $1.95 DC 16,100
156 Revelations $3.95 Acclaim 16,100
157 Damned 2 $2.50 Image 15,800
158 Major Bummer 2 $2.50 DC 15,500
159 X-O Manowar 10 $2.50 Acclaim 15,500
160 2020 Visions 5 $2.25 DC 15,500
161 Ghost 27 $2.95 Dark Horse 15,200
162 J. O'Barr's The Crow: Demon in Disguise 2 $2.95 Kitchen Sink 14,700
163 Nexus: Nightmare in Blue 1 $2.95 Dark Horse 14,600
164 Painkiller Jane (Quesada cover) 2 $2.95 Event 14,000
165 Ash: Cinder and Smoke (Quesada cover) 3 $2.95 Event 13,900
166 Barry Windsor-Smith: Storyteller 9 $4.95 Dark Horse 13,500
167 Purgatori Sketchbook 1 $2.95 Chaos 13,500
168 Gunsmith Cats: Shades of Gray 3 $2.95 Dark Horse 13,300
169 Elric: Stormbringer 5 $2.95 Dark Horse 13,100
170 Gross Point 1 $2.50 DC 12,900
171 Starship Troopers: Insect Touch 3 $2.95 Dark Horse 12,900
172 Poison Elves 25 $2.95 Sirius 12,900
173 Shadowman 9 $2.50 Acclaim 12,500
174 Trinity Angels 5 $2.50 Acclaim 12,400
175 Squee 2 $2.95 Slave Labor 12,100
176 Amy Racecar Color Special 1 $2.95 El Capitan 12,100
177 Oh My Goddess: Mara Strikes Back 3 $2.95 Dark Horse 12,100
178 Challengers of the Unknown 8 $2.25 DC 12,000
179 Magnus Robot Fighter 7 $2.50 Acclaim 11,700
180 Ranma 1/2 Part 6 8 $2.95 Viz 11,600
181 Men in Black: Far Cry $3.99 Marvel 11,300
182 Marvel Adventures 6 $1.50 Marvel 11,200
183 Essential Vertig The Sandman 14 $2.95 DC 11,200
184 Elfquest 14 $4.95 Warp 11,200
185 Painkiller Jane (Leonardi cover) 2 $2.95 Event 11,100
186 Blade of the Immortal: Dreamsong 1 $2.95 Dark Horse 11,100
187 Hate 28 $2.95 Fantagraphics/Eros 11,000
188 Too Much Coffee Man $2.95 Dark Horse 11,000
189 Immortal 2 3 $2.50 Image 11,000
190 Ash: Cinder and Smoke (Ramos cover) 3 $2.95 Event 10,800
191 Dark Horse Classics: Star Wars Dark Empire 5 $2.95 Dark Horse 10,700
192 Cerebus 220 $2.25 Aardvark-Vanaheim 10,600
193 Bloodshot 5 $2.50 Acclaim 10,400
194 Dr. Tomorrow 3 $2.50 Acclaim 10,400
195 Spirit: New Adventures (Eisner/Stout cover) 2 $3.50 Kitchen Sink 10,200
196 Gross Point 2 $2.50 DC 10,200
197 Lost World: Jurassic Park (regular edition) 3 $2.95 Topps 10,000
198 Steel Movie Adaptation $4.95 DC 9,900
199 Men in Black Movie Adaptation $3.99 Marvel 9,900
200 Spirit: New Adventures (Eisner/Schultz cover) 2 $3.50 Kitchen Sink 9,900
201 Lost World: Jurassic Park (regular edition) 4 $2.95 Topps 9,800
202 Badger 3 $2.95 Image 9,800
203 Quantum & Woody 6 $2.50 Acclaim 9,700
204 Elfquest Worldpool Special 1 $2.95 Warp 9,700
205 Troublemakers 8 $2.50 Acclaim 9,600
206 Usagi Yojimbo Color Special: Green Persimmon $2.95 Dark Horse 9,600
207 Verotika 17 $3.95 Verotik 9,500
208 Mother Superion 1 $2.95 Antarctic 9,400
209 Jackie Chan's Spartan X 3 $2.95 Topps 9,400
210 Faultlines 5 $2.50 DC 9,400
211 Edgar Rice Burroughs' Tarzan: Le Monstre 2 $2.95 Dark Horse 9,400
212 Xero 5 $1.75 DC 9,200
213 Book of Fate 8 $2.50 DC 9,200
214 Ninjak 9 $2.50 Acclaim 9,100
215 Cartoon Network Presents 2 $1.75 DC 9,100
216 Drakuun: Rise of the Dragon Princess 6 $2.95 Dark Horse 8,900
217 Robotech 3 $2.95 Antarctic 8,900
218 Kabuki: Skin Deep 4 $3.95 Caliber 8,600
219 Crimson Nun 2 $2.95 Antarctic 8,600
220 Pinky and the Brain 15 $1.75 DC 8,600
221 Cyberfrog vs. Creed 1 $2.95 Harris 8,300
222 Hong on the Range 1 $2.50 Image 8,200
223 Strangers in Paradise Gold Logo Edition 3 $2.75 Abstract 8,000
224 A Touch of Silver 4 $2.95 Image 8,000
225 Battle Angel Alita Part 8 2 $2.95 Viz 8,000
226 Uncle Scrooge 306 $1.95 Gladstone 8,000
227 Sonic the Hedgehog 51 $1.50 Archie 7,900
228 Scooby-Doo 2 $1.75 DC 7,900
229 Inu Yasha 4 $2.95 Viz 7,900
230 Uncle Scrooge Adventures 51 $1.95 Gladstone 7,600
231 Starchild: Mythopolis Prologue 0 $2.95 Image 7,400
232 Mask: Virtual Surreality $2.95 Dark Horse 7,200
233 Morrigan 1 $2.95 Sirius 7,100
234 Animaniacs 29 $1.75 DC 7,100
235 New Bondage Fairies 9 $2.95 Fantagraphics/Eros 7,100
236 Sabrina the Teenage Witch 6 $1.50 Archie 7,000
237 Essential Vertig Swamp Thing 11 $2.25 DC 7,000
238 Mobile Police Patlabor 1 $2.95 Viz 6,900
239 Bliss Alley 1 $2.95 Image 6,800
240 Flintstones and the Jetsons 2 $1.75 DC 6,800
241 Razor Uncut 37 $3.00 London Night 6,700
242 Donald Duck Adventures 46 $1.95 Gladstone 6,700
243 Night Force 10 $2.50 DC 6,600
244 Books of Lore Special Edition 1 $2.95 Peregrine 6,600
245 No Need for Tenchi Part 3 2 $2.95 Viz 6,600
246 Roswell 4 $2.95 Bongo 6,400
247 Tales from the Crypt 21 $2.50 Gemstone 6,300
248 Fox Funhouse: The Tick A World of Pain(t) $4.50 Acclaim 6,100
249 GE Rouge 3 $2.95 Verotik 6,100
250 A Distant Soil 21 $2.95 Image 5,900
251 Knuckles 6 $1.50 Archie 5,900
252 Maison Ikkoku Part 7 1 $3.95 Viz 5,900
253 Nameless 3 $2.95 Image 5,800
254 WDC&S Penny Pincher 6 $0.99 Gladstone 5,800
255 Oink: Blood and Circus 2 $4.95 Kitchen Sink 5,800
256 Wingding Orgy: Hot Tails Extreme 1 $3.95 Fantagraphics/Eros 5,700
257 Vermillion 12 $2.50 DC 5,700
258 Dark Horse Presents 123 $2.95 Dark Horse 5,600
259 Adventures of Aaron Super Special 100 $2.95 Image 5,600
260 Replacement God and Other Stories 2 $2.95 Image 5,600
261 Land of Nod 1 $2.95 Dark Horse 5,600
262 Weird Science 21 $2.50 Gemstone 5,500
263 Looney Tunes 32 $1.75 DC 5,500
264 Vampirella/Shi Limited Ashcan (Net) $3.50 Harris 5,400
265 Dark Horse Classics: Aliens vs. Predator 6 $2.95 Dark Horse 5,300
266 Archie 464 $1.50 Archie 5,200
267 Ultimate Strike 7 $3.00 London Night 5,200
268 Big Bang Comics 13 $2.95 Image 5,100
269 Betty & Veronica 116 $1.50 Archie 5,100
270 Tenchi Muyo 5 $2.95 Pioneer 5,100
271 Real Adventures of Jonny Quest 10 $2.95 Dark Horse 4,900
272 Fang Testament (resolicitation) 4 $2.50 Sirius 4,900
273 Sexcapades 8 $2.95 Fantagraphics/Eros 4,800
274 Bone Encore Edition 21 $2.95 Cartoon 4,800
275 Luftwaffe 1946: Luftstorm 4 $2.95 Antarctic 4,700
276 Cheryl Blossom 6 $1.50 Archie 4,700
277 Betty 54 $1.50 Archie 4,700
278 Hari Kari: Passion & Death (regular edition) 1 $2.95 Blackout 4,600
279 Double Impact/Luxura (regular cover) 1 $3.00 High Impact 4,600
280 La Blue Girl 11 $2.95 CPM 4,600
281 Veronica 68 $1.50 Archie 4,600
282 Foreternity 1 $2.95 Antarctic 4,500
283 Waterworld 4 $2.50 Acclaim 4,500
284 Panic 3 $2.50 Gemstone 4,500
285 Archie's Double Digest 95 $2.79 Archie 4,300
286 Maze Agency 1 $2.95 Caliber 4,300
287 Embrace: Hunger of Flesh (regular edition) 2 $3.00 London Night 4,200
288 Lost Girls (resolicitation) 3 $5.95 Kitchen Sink 4,200
289 Araknis: Retribution 2 $2.50 Morningstar 4,200
290 La Cosa Nostroid 4 $2.95 Fireman 4,100
291 Lust 4 $2.95 Fantagraphics/Eros 4,100
292 Kaos Moon (resolicitation) 3 $2.95 Caliber 4,100
293 What's Michael? Living Together $5.95 Dark Horse 4,100
294 Gold Digger 36 $2.95 Antarctic 4,100
295 Archie & Friends 25 $1.50 Archie 4,000
296 Betty & Veronica Digest 91 $1.79 Archie 3,900
297 Star Blazers 12 $2.95 Voyager 3,900
298 Pals n Gals Double Digest 28 $2.79 Archie 3,900
299 Jughead 97 $1.50 Archie 3,800

JULY 1997 Publisher Market Shares of Diamond's Top 300 Comics

TOP 300 MARKET SHARES DOLLARS
Marvel 31.63%
DC 30.65%
Image 16.98%
Dark Horse 6.84%
Acclaim 1.75%
Awesome 1.21%
Topps 1.09%
Chaos 1.05%
Harris 0.92%
Kitchen Sink 0.82%
Event 0.73%
Viz 0.71%
Crusade 0.69%
Antarctic 0.59%
Archie 0.54%
Fantagraphics 0.50%
Warp 0.41%
Sirius 0.35%
Caliber 0.29%
Gladstone 0.24%
Gemstone 0.20%
Others 1.81%

CBG's Market Estimates

Note: These figures were preorders, meaning (a) initial orders may have been higher and (b) some of these comics may not have come out. The actual sales for the month may be higher or lower (usually, higher).
Unit Sales for Diamond's Top 300 Comic Books (est.):
8.23 million copies
Dollar Sales for Diamond's Top 300 Comic Books (est.):
$20.28 million
Minimum Dollar Value for ALL Diamond's Trade Paperback preorders (est.):
$2.29 million
Minimum Combined Dollar Sales for Diamond's Top 300 Comics and all TPBs (est.):
$22.57 million
Average price of comic books in Diamond's Top 300:
$2.64
Average price of comic books in Diamond's Top 300, weighted by orders:
$2.46
Source: Initial reports provided by Diamond Comic Distributors
CBG calculations by John Jackson Miller