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BG 4C.jpgNORTH AMERICAN

COMICS MARKET ESTIMATES FOR

AUGUST 1997  

Initial reports provided by Diamond Comic Distributors

Calculations by John Jackson Miller

AUGUST 1997 Comic Book Preorders from Diamond Comic Distributors
Comic-book Title Issue Price Publisher Est. preorders
1 Spawn 65 $1.95 Image 165,200
2 Uncanny X-Men 348 $1.99 Marvel 163,000
3 X-Men 68 $1.99 Marvel 160,000
4 Fantastic Four 12 $2.99 Marvel 137,200
5 Wolverine 117 $1.99 Marvel 130,500
6 Iron Man 12 $2.99 Marvel 116,900
7 Avengers 12 $2.99 Marvel 114,800
8 Captain America 12 $2.99 Marvel 109,200
9 Uncanny X-Men '97 $2.99 Marvel 109,200
10 JLA 11 $1.95 DC 104,700
11 Generation X 31 $1.99 Marvel 100,200
12 Curse of the Spawn 12 $1.95 Image 94,900
13 WildC.A.T.S/X-Men: The Modern Age 1 $4.50 Image 94,900
14 X-Man 31 $1.99 Marvel 91,500
15 Witchblade 17 $2.50 Image 89,700
16 Cable 47 $1.99 Marvel 87,300
17 X-Force 70 $1.99 Marvel 86,400
18 Genesis 1 $1.95 DC 86,100
19 Gen13 22 $2.50 Image 86,100
20 X-Factor 138 $1.99 Marvel 85,500
21 Genesis 2 $1.95 DC 80,300
22 Genesis 3 $1.95 DC 78,600
23 Genesis 4 $1.95 DC 77,900
24 Incredible Hulk 457 $1.99 Marvel 76,100
25 Amazing Spider-Man 427 $1.99 Marvel 72,400
26 Generation X '97 $2.99 Marvel 71,800
27 Spectacular Spider-Man 250 $3.25 Marvel 70,200
28 Gambit 2 $2.50 Marvel 69,400
29 Excalibur 113 $1.99 Marvel 69,400
30 Superman 128 $1.95 DC 67,800
31 Adventures of Superman 551 $1.95 DC 65,400
32 Superman: Man of Steel 72 $1.95 DC 65,000
33 Spider-Man 84 $1.99 Marvel 64,400
34 Alpha Flight 3 $1.99 Marvel 64,000
35 Batman/Spider-Man $4.95 DC 63,900
36 Action Comics 738 $1.95 DC 63,800
37 Colossus 1 $2.99 Marvel 60,600
38 Kiss: The Psycho Circus 2 $1.95 Image 60,300
39 Psylocke & Archangel: Crimson Dawn 3 $2.50 Marvel 59,700
40 Batman 547 $1.95 DC 58,700
41 Sensational Spider-Man 20 $1.99 Marvel 57,600
42 Deadpool 9 $1.99 Marvel 55,100
43 Coven 1 $2.50 Awesome 52,100
44 Maverick 2 $1.99 Marvel 51,900
45 Detective Comics 714 $1.95 DC 51,400
46 Batman: The Long Halloween 11 $2.95 DC 50,700
47 Gen13 Bootleg 10 $2.50 Image 50,000
48 Green Lantern 91 $1.75 DC 48,800
49 Supergirl 14 $1.95 DC 47,600
50 Thunderbolts 7 $1.99 Marvel 47,300
51 Gen13/Generation X 3-D Edition $4.95 Image 47,100
52 Catwoman Collector's Edition 50 $2.95 DC 45,900
53 Preacher 30 $2.50 DC 45,900
54 Action Comics Annual 9 $3.95 DC 45,700
55 X-Files 33 $2.95 Topps 44,700
56 Marvel Team-Up 2 $1.99 Marvel 43,500
57 Star Wars: Dark Force Rising 4 $2.95 Dark Horse 43,200
58 Nightwing 13 $1.95 DC 42,500
59 Batman: Legends of the Dark Knight 99 $1.95 DC 42,400
60 Lady Death: The Crucible 6 $2.95 Chaos 41,900
61 Star Wars: Boba Fett — Murder Most Foul $3.95 Dark Horse 41,300
62 Ka-Zar 6 $1.99 Marvel 41,300
63 Batman: Shadow of the Bat 67 $1.95 DC 41,200
64 Robin 46 $1.95 DC 39,900
65 WildC.A.T.S (3-D) 41 $2.50 Image 39,900
66 Wonder Woman 126 $1.95 DC 39,600
67 Shi: The Series 1 $2.95 Crusade 39,600
68 Elseworlds Finest 1 $4.95 DC 38,600
69 Untold Tales of Spider-Man 25 $0.99 Marvel 38,100
70 Heroes for Hire 4 $1.99 Marvel 38,000
71 Star Wars: Fall of the Sith Empire 3 $2.95 Dark Horse 37,900
72 Superman/Madman Hullabaloo! 3 $2.95 Dark Horse 36,800
73 Supergirl Annual 2 $3.95 DC 36,700
74 Elektra 11 $1.99 Marvel 36,300
75 Batman Chronicles 10 $2.95 DC 35,900
76 Green Lantern Annual 6 $3.95 DC 35,500
77 Arcanum 5 $2.50 Image 35,000
78 Silver Surfer 132 $1.99 Marvel 34,600
79 What If? 101 $1.99 Marvel 34,500
80 Batman: Shadow of the Bat Annual 5 $3.95 DC 34,500
81 Starman 35 $2.25 DC 34,000
82 Star Wars X-Wing Rogue Squadron: In the Empire's Service 1 $2.95 Dark Horse 33,800
83 Batman Secret Files 1 $4.95 DC 33,700
84 X-Files Season One: Deep Throat (resolication) $3.95 Topps 33,600
85 Kents 3 $2.50 DC 33,500
86 Aquaman 37 $1.75 DC 32,700
87 Azrael 34 $1.95 DC 32,600
88 Xena Warrior Princess (photo cover) 1 $2.95 Topps 32,400
89 Agent America 2 $2.50 Awesome 32,000
90 Teen Titans 13 $1.95 DC 31,800
91 Mage: The Hero Defined 2 $2.50 Image 31,700
92 Daredevil 368 $1.99 Marvel 31,100
93 CyberForce 35 $2.50 Image 30,700
94 Weapon Zero 14 $2.50 Image 30,300
95 Impulse 30 $1.75 DC 30,200
96 Venom: Sign of the Boss 2 $1.99 Marvel 30,100
97 Journey into Mystery 513 $1.99 Marvel 30,100
98 Inferno 1 $2.50 DC 29,600
99 Maxx 32 $1.95 Image 28,400
100 Daydreamers 3 $2.50 Marvel 28,400
101 Hitman 19 $2.25 DC 28,200
102 Birds of Prey: Wolves $2.95 DC 28,200
103 Legion of Super-Heroes 97 $2.25 DC 27,700
104 Superboy 44 $1.95 DC 27,700
105 Green Arrow 125 $3.50 DC 27,500
106 Dreaming 17 $2.50 DC 27,200
107 Vampirella: Blood Lust 2 $4.95 Harris 26,000
108 Nine Volt 3 $2.50 Image 26,000
109 Strangers in Paradise Vol. 3 8 $2.75 Image 25,900
110 Hitman Annual 1 $3.95 DC 25,500
111 Legionnaires 53 $2.25 DC 25,400
112 Pride & Joy 4 $2.50 DC 25,300
113 Books of Magic 41 $2.50 DC 24,800
114 Jack Kirby's Fourth World 8 $1.95 DC 24,800
115 X-Files Season One Pilot Episode (resolicitation) $4.95 Topps 23,900
116 Resurrection Man 6 $2.50 DC 23,400
117 Xena Warrior Princess (regular cover) 1 $2.95 Topps 23,100
118 Wetworks 32 $2.50 Image 23,100
119 Marvel Heroes & Legends '97 $2.99 Marvel 22,900
120 Power of Shazam! 31 $1.95 DC 22,600
121 Batman and Robin Adventures 23 $1.75 DC 21,900
122 Savage Dragon: Sex & Violence 2 $2.50 Image 21,700
123 Chapel 1 $2.95 Awesome 21,400
124 Superboy & the Ravers 14 $1.95 DC 21,200
125 Spectre 58 $2.50 DC 21,100
126 Superboy Plus 2 $2.95 DC 21,100
127 Cryptic Writings of Megadeath 1 $2.95 Chaos 21,000
128 Grifter 14 $2.50 Image 20,900
129 Simpsons Comics 32 $2.95 Bongo 20,700
130 Star Trek: Voyager (resolicitation) 10 $1.99 Marvel 20,700
131 Evil Ernie: Destroyer Preview 1 $2.95 Chaos 20,600
132 Lobo 44 $2.25 DC 20,400
133 Young Heroes in Love 5 $1.75 DC 20,400
134 Star Trek: Deep Space Nine (resolicitation) 11 $1.99 Marvel 20,300
135 Star Trek: Deep Space Nine 10 $1.99 Marvel 20,300
136 Adventures in the DC Universe 7 $1.75 DC 20,200
137 Star Trek: Early Voyages 9 $1.99 Marvel 20,100
138 Ghost Rider 89 $1.99 Marvel 20,100
139 Star Trek: Starfleet Academy 11 $1.99 Marvel 19,900
140 Superman Adventures 12 $1.75 DC 19,900
141 Invisibles Vol. 2 9 $2.50 DC 19,800
142 House of Secrets 13 $2.50 DC 19,600
143 WildC.A.T.S (3-D edition) 1 $4.95 Image 19,200
144 Sovereign Seven 27 $2.25 DC 19,200
145 Aliens: Purge $2.95 Dark Horse 18,900
146 Hellblazer 118 $2.25 DC 18,800
147 Savage Dragon/Marshal Law 2 $2.95 Image 18,800
148 JLA Secret Files Standard Edition 1 $4.95 DC 18,500
149 Steel 43 $1.95 DC 18,300
150 Omen Preview Book $1.50 Chaos 17,900
151 Hercules and the Heart of Chaos 3 $2.50 Marvel 17,700
152 Sandman Mystery Theatre 55 $2.50 DC 17,600
153 Spirit: The New Adventures 3 $3.50 Kitchen Sink 17,000
154 Vampirella/Dracula & Pantha Showcase $1.50 Harris 16,800
155 Uncanny Origins 14 $0.99 Marvel 16,800
156 Red Rocket 7 1 $3.95 Dark Horse 16,500
157 Savant Garde 6 $2.50 Image 16,100
158 Predator: Primal 2 $2.95 Dark Horse 16,000
159 Bloody Mary: Lady Liberty 2 $2.50 DC 15,600
160 Ghost 28 $2.95 Dark Horse 15,400
161 2020 Visions 6 $2.25 DC 15,000
162 A Man Called A•X 1 $2.50 DC 15,000
163 Supreme 52A $3.50 Awesome 14,900
164 Major Bummer 3 $2.50 DC 14,900
165 Transmetropolitan 2 $2.50 DC 14,400
166 X-O Manowar 11 $2.50 Acclaim 14,400
167 Animal Mystic: Water Wars 4 $2.95 Sirius 14,200
168 Supreme 52B $3.50 Awesome 14,200
169 Sergio Aragonés Louder Than Words 2 $2.95 Dark Horse 14,100
170 Angel Fire (resolicitation) 2 $2.95 Crusade 13,600
171 Ash: Cinder and Smoke (Quesada cover) 4 $2.95 Event 13,200
172 Gunsmith Cats: Shades of Gray 4 $2.95 Dark Horse 13,000
173 Damned 3 $2.50 Image 13,000
174 Nexus: Nightmare in Blue 2 $2.95 Dark Horse 12,900
175 J. O'Barr's The Crow: Demon in Disguise 3 $2.95 Kitchen Sink 12,900
176 Men in Black: Retribution 1 $3.99 Marvel 12,500
177 Painkiller Jane (Quesada cover) 3 $2.95 Event 12,400
178 Elric: Stormbringer 6 $2.95 Topps 12,200
179 Poison Elves 26 $2.50 Sirius 12,200
180 Trinity Angels 6 $2.50 Acclaim 11,800
181 Wetworks Voyager Pack 32 $3.50 Image 11,700
182 Eternal Warriors Archer & Armstrong $3.95 Acclaim 11,500
183 Challengers of the Unknown 9 $2.25 DC 11,500
184 Ranma 1/2 Part 6 9 $2.95 Viz 11,400
185 Shadowman 10 $2.50 Acclaim 11,300
186 Elfquest 15 $4.95 Warp 11,300
187 Blade of the Immortal: Dreamsong 2 $2.95 Dark Horse 11,100
188 Magnus Robot Fighter 8 $2.50 Acclaim 10,800
189 Essential Vertig The Sandman 15 $1.95 DC 10,800
190 Xero 6 $1.75 DC 10,600
191 Two Faces of Tomorrow 1 $2.95 Dark Horse 10,500
192 Scud: The Disposable Assassin 17 $2.95 Fireman 10,500
193 Cerebus 221 $2.25 Aardvark-Vanaheim 10,300
194 Dark Horse Classics: Star Wars Dark Empire 6 $2.95 Dark Horse 10,100
195 Edgar Rice Burroughs' Tarzan: Modern Prometheus 1 $2.95 Dark Horse 10,000
196 Dr. Tomorrow 4 $2.50 Acclaim 10,000
197 Ash: Cinder and Smoke (Ramos cover) 4 $2.95 Event 9,900
198 Dicks 3 $2.95 Caliber 9,900
199 Quantum & Woody 7 $2.50 Acclaim 9,800
200 Marvel Adventures 7 $1.50 Marvel 9,800
201 Immortal 2 4 $2.50 Image 9,800
202 Drakuun: The Revenge of Gustav 1 $2.95 Dark Horse 9,700
203 Spawn (O/A) 9 $1.95 Image 9,700
204 Bloodshot 6 $2.50 Acclaim 9,600
205 Painkiller Jan (Leonardi cover) 3 $2.95 Event 9,500
206 Troublemakers 9 $2.50 Acclaim 9,400
207 Usagi Yojimbo 13 $2.95 Dark Horse 9,100
208 Wildstorm Ultimate Sports Official Program $2.50 Image 9,100
209 Catwoman (standard edition) 50 $2.95 DC 9,100
210 Too Much Coffee Man Color Annual 1 $3.95 Adhesive 9,000
211 Enchanted 1 $2.95 Sirius 9,000
212 Warrior Nun Black and White 4 $2.95 Antarctic 8,900
213 Faultlines 6 $2.50 DC 8,900
214 Book of Fate 9 $2.50 DC 8,900
215 Teenage Mutant Ninja Turtles 11 $2.95 Image 8,800
216 Pinky and the Brain 16 $1.75 DC 8,600
217 Sonic the Hedgehog 52 $1.50 Archie 8,600
218 Ninjak 10 $2.50 Acclaim 8,500
219 Badger 4 $2.95 Image 8,300
220 Robotech Vermilion 1 $2.95 Antarctic 8,300
221 Sonic Super Special: Brave New World 1 $2.00 Archie 8,200
222 Myst: The Book of the Black Ships 1 $2.95 Dark Horse 8,200
223 Gross Point 3 $2.50 DC 8,100
224 ESPers 3 $2.95 Image 8,100
225 Battle Angel Alita Part 8 3 $2.95 Viz 7,900
226 Inu Yasha 5 $2.95 Viz 7,900
227 Scooby-Doo 3 $1.75 DC 7,400
228 Munsters (regular edition) 1 $2.95 TV 7,200
229 Armature (resolicitation) 3 $2.95 Olyoptics 7,200
230 Strangers in Paradise Gold Logo Edition Vol. 2 1 $2.75 Abstract 7,200
231 Animaniacs 30 $1.75 DC 7,200
232 Shotgun Mary: Blood Lore 4 $2.95 Antarctic 7,200
233 New Bondage Fairies 10 $2.95 Fantagraphics/Eros 7,100
234 Uncle Scrooge Adventures 52 $1.95 Gladstone 7,000
235 Dark Horse Presents 124 $2.95 Dark Horse 7,000
236 Sabrina the Teenage Witch 7 $1.50 Archie 7,000
237 Eat-Man 1 $2.95 Viz 6,900
238 Essential Vertig Swamp Thing 12 $3.50 DC 6,800
239 No Need for Tenchi Part 3 3 $2.95 Viz 6,600
240 Night Force 11 $2.50 DC 6,600
241 Darque Razor one-half $2.25 London Night 6,500
242 Donald Duck 305 $1.95 Gladstone 6,500
243 Jinx 2 $2.95 Image 6,500
244 Razor Uncut 39 $3.00 London Night 6,400
245 Razor Uncut 38 $3.00 London Night 6,400
246 Megahurtz 1 $2.95 Image 6,400
247 Sinthia (cover A) 1 $3.00 Lightning 6,200
248 Hong on the Range 2 $2.50 Image 6,100
249 Plastic Little $2.95 CPM 6,000
250 Dusty Star 2 $2.95 Image 5,900
251 Cartoon Network Presents 3 $1.75 DC 5,900
252 Flintstones and the Jetsons 3 $1.75 DC 5,800
253 Mobile Police Patlabor 2 $2.95 Viz 5,800
254 Walt Disney's Comics & Stories Penny Pincher 7 $0.99 Gladstone 5,700
255 Snowman (regular edition) 0 $3.00 Avatar 5,600
256 Maison Ikkoku Part 7 2 $3.50 Viz 5,600
257 Vault of Horror 21 $2.50 Gemstone 5,500
258 Looney Tunes 33 $1.75 DC 5,400
259 Weird Fantasy 21 $2.50 Gemstone 5,400
260 Spawn (O/A) 52 $1.95 Image 5,400
261 Sinthia (cover B) 1 $3.00 Lightning 5,400
262 Archie 465 $1.50 Archie 5,400
263 Wingding Orgy Hot Tails Extreme 2 $3.95 Fantagraphics/Eros 5,300
264 Spawn (O/A) 15 $1.95 Image 5,300
265 Ship of Fools 0 $2.95 Image 5,300
266 Spawn (O/A) 53 $1.95 Image 5,300
267 Coven 13 1 $2.50 No Mercy 5,200
268 Spawn (O/A) 57 $1.95 Image 5,200
269 Betty & Veronica 117 $1.50 Archie 5,000
270 Spawn (O/A) 56 $1.95 Image 5,000
271 Nameless 4 $2.95 Image 5,000
272 Return of Lum Urusei Yatsura Part 4 1 $2.95 Viz 4,900
273 Two Fisted Tales 21 $2.50 Gemstone 4,800
274 Sexcapades 9 $2.95 Fantagraphics/Eros 4,800
275 La Blue Girl 12 $2.95 CPM 4,800
276 Ultimate Strike 8 $3.00 London Night 4,800
277 Cheryl Blossom 7 $1.50 Archie 4,800
278 Luftwaffe 1946 5 $2.95 Antarctic 4,800
279 Tenchi Muyo 6 $2.95 Pioneer 4,800
280 Sisters of Mercy Vol. 2 1 $2.50 No Mercy 4,800
281 Aaron Strips 3 $2.95 Image 4,700
282 Betty 55 $1.50 Archie 4,700
283 Ninja High School 58 $2.95 Antarctic 4,700
284 Real Adventures of Jonny Quest 11 $2.95 Dark Horse 4,700
285 Reid Fleming World's Toughest Milkman 8 $2.95 Deep Sea 4,600
286 Veronica 69 $1.50 Archie 4,500
287 Amanda and Gunn 3 $2.95 Image 4,500
288 Ultimate Strike (regular edition) 9 $3.00 London Night 4,500
289 Spawn (O/A) 58 $1.95 Image 4,500
290 Bone Encore Edition 22 $2.95 Cartoon 4,400
291 Hepcats 8 $2.95 Antarctic 4,300
292 Hari Kari Sexy Summer Rampage (regular edition) 1 $2.95 Blackout 4,300
293 Lust 5 $2.95 Fantagraphics/Eros 4,300
294 Spawn (O/A) 59 $1.95 Image 4,300
295 Elflord: All the Lonely Places 1 $2.95 Warp 4,300
296 Fox Funhouse: Tick Raw Uncooked Justice $4.50 Acclaim 4,200
297 Betty & Veronica Spectacular 26 $1.50 Archie 4,200
298 New Love 5 $2.95 Fantagraphics/Eros 4,200
Some items were dropped from the list due to mis-classification.
AUGUST 1997 Publisher Market Shares of Diamond's Top 300 Comic Books
TOP 300 MARKET SHARES UNITS DOLLARS
Marvel 35.75% 32.58%
DC 31.63% 30.72%
Image 14.62% 15.47%
Dark Horse 4.58% 5.66%
Topps 2.05% 2.79%
Awesome 1.62% 1.80%
Acclaim 1.34% 1.46%
Chaos 1.22% 1.31%
Unused 0.00% 0.82%
Crusade 0.64% 0.75%
Harris 0.52% 0.74%
Event 0.54% 0.64%
Antarctic 0.46% 0.54%
Sirius 0.43% 0.47%
Kitchen Sink 0.36% 0.47%
Archie 0.63% 0.40%
Fantagraphics/Eros 0.31% 0.39%
London Night 0.35% 0.39%
Verotik 0.00% 0.33%
Bongo 0.25% 0.29%
Others 2.71% 1.99%
CBG Market Estimates

Note: These figures were preorders, meaning (a) initial orders may have been higher and (b) some of these comics may not have come out. The actual sales for the month may be higher or lower (usually, higher).
Unit Sales for Diamond's Top 300 Comic Books(est.):
8.23 million copies
Dollar Sales for Diamond's Top 300 Comic Books (est.):
$20.28 million
Minimum Dollar Value for ALL Diamond's Trade Paperback preorders (est.):
$2.76 million
Minimum Combined Dollar Sales for Diamond's Top 300 Comics and all TPBs (est.):
$23.04 million
Average price of comic books in Diamond's Top 300:
$2.60
Average price of comic books in Diamond's Top 300, weighted by orders:
$2.51
Source: Initial reports provided by Diamond Comic Distributors
CBG calculations by John Jackson Miller