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 Saturday, September 22, 2007
Remember Yesterday? I'll Be Focusing on Comics Changes
Posted by maggie

Earlier in this blog, I posted an essay on Comics Yesterday vs. Comics Today. For the print column, I'm going to try some sort of timeline of the changes in the field, making sweeping statements and drawing what I hope will be some relatively valid conclusions.

Which all and sundry will then be free to pick away at.

I have a deep suspicion that many of today's readers and collectors are so used to the way comics are bought and sold today that they don't realize quite how different things used to be. Heck, even in my case, I hadn't done more than generalize about the way comics prices have changed for the "average buyer" -- or who, in fact, that "average buyer" could be said to be.

If you have deep insights on such matters, I'd be pleased to see what they are. But I think there are those, for example, who may think a specific title wasn't "popular," when what it was was "unseen." In the 1950s, for example, if the distributor to your grocery store didn't bother to put Magazine Enterprise's comics on that store's comics rack, you might not have known there was such a publisher -- and you might never have seen Frank Frazetta's work on Ghost Rider.

There have been more changes in this business, folks, than many people know. And I'll share my perspectives in hopes that others with more information will share theirs.



9/22/2007 5:10:15 PM (Central Daylight Time, UTC-05:00)  #  Comments [1]
9/23/2007 10:23:40 AM (Central Daylight Time, UTC-05:00)
One of (if not the most) obvious difference between yesterday and today is the serious lack of news stand distribution.
I fondly call the early days of my youth when I first started reading (circa 1974) and taking the time to peruse every section of the spinner rack.
Remember spinner racks? They're gone now. Some of the more major convience stores of the day had TWO! Both full of comic books. Of course this was long before the advent of direct sales and comic book shops. It was a rare event before the mid-1980s to walk into even a grocery store and discover that they did not carry any comics amongst their magazine selections.
On one hand even places like Walgreens drugstores and Wal-Mart still carry comic books to some extent; although the selection is restricted (for lack of a better word) to just the true "kiddie"/G-rated books.
But nowadays if you walk into a convience store and they just happen to have any comic books, it's just a couple of titles mixed in with all the gossip, celebrity, sports, and other magazines.
The worst arrangement however is when all those periodicals are on the lower shelves and the more mature/adult titles are at the top of the rack where they are more prominently displayed. My theory on this is whoever fills the magazine racks seems to do so based upon the height of the potential customer, and that puts the more "popular" (best selling?) at eye-level.
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